With more than 30 years of experience in the elite echelons of the sports and entertainment industry, Chris Overholt currently leads Toronto-based OverActive Media, one of the most diverse and influential sports, media and entertainment organizations in the world today with a focus on authentically connecting to today’s generation of fans. The company has professional franchise holdings in the world’s most notable esports leagues including the Toronto Defiant competing in the Overwatch League; the Toronto Ultra in the Call of Duty League; and the MAD Lions, competing in the League of Legends European Championship. Overholt has established himself as a leading voice in sport and business. He joined the Canadian Olympic Committee in 2010 in the dual roles of Chief Operating Officer and Chief Marketing Officer and in 2011 was named CEO. During his career, he has played a key role in the marketing, branding and business strategies for some of North America’s top sports franchise.
