Amy Maraone

Director, Digital Marketing

Amy Maraone, Director, Marketing for Moneris where she leads an integrated marketing strategy overseeing analytics, omnichannel strategy development, and marketing automation. A senior marketer with over 20 years’ experience, Amy has implemented and led digital marketing transformations across B2B organizations including previous engagements at LoyaltyOne, Canadian Securities Institute (CSI) and Microsoft.

Schedule

Mon, Sept 23

12:20pm

12:20pm - 12:45pm

Data Analytics

The Journey Towards 100% Attribution

100% attribution is the goal, but getting to 100% attribution is a long journey that needs to involve an integrated approach from not only the entire marketing department but buy-in from the whole organization. Hear from industry leaders on the journey to fully implement a fulsome attribution model using a robust marketing technology stack.

There are no sessions for this stage on this day. Try another.

Tues, Sept 24

There are no sessions for this stage on this day. Try another.

Wed, Sept 25

There are no sessions for this stage on this day. Try another.

Thurs, Sept 26

There are no sessions for this stage on this day. Try another.