Stacey Fruitman, the Founder of Style with Substance, has always had a passion for innovation, with a focus on making a positive impact in society. With over 10 years in the green building industry, Stacey decided to take these learnings to the fashion industry. In early 2015, Stacey launched Style with Substance to promote new innovations reducing the environmental impact and to support sustainable brands.
By late 2016, after meeting many amazing entrepreneurs and innovators, Stacey decided to start investing and advising with some of these companies. The mission of Style with Substance is to create a supportive and collaborative eco-system that can access synergies across the various portfolio companies.
The Style with Substance portfolio is diversified across areas like material fabrication, new retail business models, and supply chain revitalization. The current portfolio includes: To the Market, Queen of Raw, EON, Circular Systems, Alice + Whittles, Ecologyst, NA Bld, Rebelstork, Thousand Fell and Passen,
Stacey holds an Honours Business Degree from Western University in London, Ontario and an MBA in Luxury Brand Management from ESSEC in France. She also is a certified CSR Practitioner by the Centre of Sustainability and Excellence.