Scott Jamieson

President

With over 20 years of experience as a senior executive Scott has held senior roles with a number of leading North American digital marketing and marketing solutions organizations.

Scott has lead multiple Business Planning processes, provided Vision and Strategy and Operational discipline for companies in various stages of growth.

Scott has advised many of Canada’s largest interactive agencies and their clients. Scott has provided business strategies to leading brands across several complex industries such as Retail, Media, Consumer Packaged Goods, Software, Automotive and Financial Services.

Schedule

Mon, Sept 23

12:20pm

12:20pm - 12:45pm

Data Analytics

The Journey Towards 100% Attribution

100% attribution is the goal, but getting to 100% attribution is a long journey that needs to involve an integrated approach from not only the entire marketing department but buy-in from the whole organization. Hear from industry leaders on the journey to fully implement a fulsome attribution model using a robust marketing technology stack.

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Tues, Sept 24

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Wed, Sept 25

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Thurs, Sept 26

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