Sam Masri

Sam Masri

Chief Operating Officer

As Chief Operating Officer (COO) for SAP Canada, Sam Masri is responsible for the development and consistent execution of SAP Canada’s overall go-to-market sales strategies across its on-premise software and cloud solutions, and along with an ecosystem of stakeholders, is a driving force behind the digital transformation of SAP customers across the country. He also ensures the region achieves its revenue and profitability objectives, and the highest levels of customer and employee satisfaction.

Sam has a track record of delivering on large-scale business transformation programs across North America, EMEA and Asia. He joined SAP Canada in 2013 and led its Industry Value Engineering team where he became a champion for digital transformation and helped the region establish a leadership position in this space. His career history prior to SAP includes trusted advisor roles with Booz & Company, Johnson & Johnson, and Oracle corporation.

Sam holds an MBA from Cass Business School at London City University in the UK where he was a Chevening Scholar, and a bachelor of science in computer engineering from the University of Jordan. He also studied driving corporate performance under Harvard University’s executive education program. Passionate about global youth inclusion, diversity, education development, and empowering millennials to take on leadership roles in technology, he has volunteered as a facilitator and mentor with the United Nations University International Leadership Development program (UNULDP) and with Junior Achievement International.