Sam Masri

Sam Masri

Chief Operating Officer

As Chief Operating Officer (COO) for SAP Canada, Sam Masri is responsible for the development and consistent execution of SAP Canada’s overall go-to-market sales strategies across its on-premise software and cloud solutions, and along with an ecosystem of stakeholders, is a driving force behind the digital transformation of SAP customers across the country. He also ensures the region achieves its revenue and profitability objectives, and the highest levels of customer and employee satisfaction.

Sam has a track record of delivering on large-scale business transformation programs across North America, EMEA and Asia. He joined SAP Canada in 2013 and led its Industry Value Engineering team where he became a champion for digital transformation and helped the region establish a leadership position in this space. His career history prior to SAP includes trusted advisor roles with Booz & Company, Johnson & Johnson, and Oracle corporation.

Sam holds an MBA from Cass Business School at London City University in the UK where he was a Chevening Scholar, and a bachelor of science in computer engineering from the University of Jordan. He also studied driving corporate performance under Harvard University’s executive education program. Passionate about global youth inclusion, diversity, education development, and empowering millennials to take on leadership roles in technology, he has volunteered as a facilitator and mentor with the United Nations University International Leadership Development program (UNULDP) and with Junior Achievement International.


Mon, Sept 23


11:25am - 12:00pm

Digital Transformation

The Intelligent Transformation of Healthcare with Lorena Ferino of Plexxus and Sam Masri of SAP

Digital Transformation is synonymous with building an Intelligent Enterprise – that is, modernizing a business’ foundation to harness intelligent technologies, such as artificial intelligence (AI), machine learning (ML), the Internet of Things capabilities (IoT), and real-time, in-memory analytics to achieve operational excellence. While such strategic change is needed in all industries, healthcare companies are proactively researching how they can drive business value by transforming to an Intelligent Enterprise.

Today, Ontario is home to a world leader in leveraging Digital Transformation, Plexxus. Even though it was established only 11 years ago, through its collaborative MPSC initiative, this non-profit is relied on to manage 60% of non-wage spend in Ontario Healthcare, and that number can only go up. Plexxus’ leadership team is using an Intelligent Enterprise framework to reimagine Healthcare spend and deliver an unparalleled level of service, collaboration and responsiveness.

Join Plexxus’ CIO Lorena Ferino and SAP’s COO, Sam Masri as they discuss digital transformation, streamlining data assets and containing costs – all with a focus on improving people’s lives in Ontario.

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Tues, Sept 24

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Wed, Sept 25

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Thurs, Sept 26

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