Rob Begg

VP Product Marketing

Rob Begg leads go to market for marketing technology products at Salesforce. Prior to Salesforce, Rob has been a marketer and product leader for over 20 years in technology and media organizations such as Hootsuite and Radian6. Rob often speaks on the how marketing is evolving and how technology and data is changing all of our roles. He considers himself lucky to have been around to watch the rise of digital marketing.

Schedule

Mon, Sept 23

12:20pm

12:20pm - 12:45pm

Data Analytics

The Journey Towards 100% Attribution

100% attribution is the goal, but getting to 100% attribution is a long journey that needs to involve an integrated approach from not only the entire marketing department but buy-in from the whole organization. Hear from industry leaders on the journey to fully implement a fulsome attribution model using a robust marketing technology stack.

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Tues, Sept 24

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Wed, Sept 25

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Thurs, Sept 26

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