Reena Merchant

UX Leadership

Reena is currently on the User Experience leadership team at Google. Previously, she was Sr. User Experience Manager at Sony PlayStation and Sr. Customer Experience Manager at Citrix, leading design of the flagship product, GoToMeeting. Reena has also held the position of User Experience Manager at Rogers Communications Inc. and has managed a design team at BlackBerry, spearheading the design of mobile, tablet, desktop and internet applications. She has over 15 years of design and management experience, and has additionally designed for CGI Group, Bell Canada, and Ontario Power Generation. Reena’s graduate studies at California College of the Arts have equipped her with an MBA in Design Strategy. Previously, Reena graduated with a specialization in Computer Science from the University of Toronto and also attended the Art Institute of Toronto specializing in Digital Graphics Design. Reena is currently an advisory board member for the Master of Human Computer Interaction and Design (MHCID) program at the University of California, Irvine. Additionally she has conducted design research and teaching projects for OCAD University, University of Toronto, and California College of the Arts. Staying actively involved in the community is very important to her, and she has organized several charity and benefit events. Reena is also the Founder and CEO of OurVoice, a community benefit organization dedicated to strengthening our self esteem and authentic presence.

Schedule

Mon, Sept 23

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Tues, Sept 24

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Wed, Sept 25

10:40am

10:40am - 11:00am

Product

Building Products with Meaning with Reena Merchant of Google

In today’s rapidly shifting and highly competitive technology landscape, it has become increasingly important for companies to deliver meaningful products and services to customers. In order to create a product strategy that ensures both business viability and customer desirability, it’s critical to look at the intersection of business opportunities and human motivations. In this session, Reena will share some of the experiences she and her teams have had in helping to drive the creation of meaningful products and services that are better for business, better for customers, and better for society.

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Thurs, Sept 26

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