Rebecca Shropshire

Head of Agency Development

Rebecca Shropshire is currently the Head of Agency Development at Facebook & Instagram Canada. Over the course of her 20+ year career, Rebecca has developed a 360 degree view of the media business having worked in strategy, operations and innovation positions agency side (Mediacom, Modem Media, UM Canada, Cairns Oneil), on client side (Labatt Breweries and Astral Media) and sales side (Toronto Star, CBC Radio-Canada and Juice Mobile). Her strengths lie in digital marketing strategy and developing new service offerings and revenue opportunities for media and ad tech companies. In recent years she has been largely focused on launching programmatic solutions and solving a myriad of operational challenges facing companies looking adapt to and thrive in a digital world.

Schedule

Mon, Sept 23

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Tues, Sept 24

09:00am

09:00am - 09:05am

Business

Welcome & Opening Remarks at Elevate Business

Welcome & Opening Remarks - Rebecca Shropshire of Facebook & Instagram Canada

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Wed, Sept 25

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Thurs, Sept 26

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