Rebecca Glashow

Co-Head

Rebecca Glashow is the Co-Head of Awesomeness, a division of Viacom. Awesomeness is a leading media company serving the global Gen Z audience through its film and television studios. Prior to her role as Co-Head, Rebecca was the Head of Worldwide Distribution where she oversaw distribution for all content including AwesomenessTV series and Awesomeness Films worldwide.

Prior to joining Awesomeness, Rebecca was the Senior Vice President, Digital Distribution & Partnerships for Discovery Communications, where she oversaw the strategy, development and execution of Discovery’s digital media distribution business. She led the company’s digital video strategy and negotiations across all platforms (including TVE, VOD, EST and mobile) and played an essential role in expanding Discovery Communications’ digital video business worldwide. Rebecca joined Discovery as Vice President, Digital Media Distribution, where she oversaw the distribution of Discovery Mobile as well as broadband and iTV programming on digital platforms.

Before Discovery, Glashow was Director, Video-on-Demand and Interactive Television, Content Acquisitions for Comcast Cable Communications, where she negotiated new media license agreements, built content strategy, spearheaded new product initiatives and developed ad sales opportunities with Comcast Spotlight. She played an integral role in expanding Comcast’s video-on-demand content offerings, securing the first movie VOD deal with Disney and launching a pioneering initiative with IFC Films that offered movies on-demand the same day they premiered in theaters.

Among her numerous industry honors and accolades, Glashow has been recognized as one of Multichannel News’ “Wonder Women,” “Women to Watch” and “40 Under 40,” as well as being named to CableFAX’s “Digital Hot List,” “20 to Watch: Rising Stars in Cable” and “Sales Executive of the Year” honors. She also serves on the Women in Cable Telecommunications (WICT) Board of Directors.

Glashow holds a bachelor’s degree from Brown University. She is based at Awesomeness’ offices in New York.

Schedule

Mon, Sept 23

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Tues, Sept 24

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Wed, Sept 25

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Thurs, Sept 26

03:10pm

03:10pm - 03:35pm

New Media

Video Revolution – Levelling the Playing Field Through Online Video with Rebecca Glashow of Awesomeness in Conversation with Carlos Bustamante of ET Canada

For millennials and Gen Z, the path to fame and fortune is no longer created by an elite group of Hollywood. The onus is no longer on the studios or representatives to make someone a star as online platforms have democratized the path to fame and fortune. The Internet is dictating who will become the next big thing, born and propelled to fame by consumers and fans. Millennials and Gen Z are looking for more diversity and more authenticity than ever before. The new model is that talent needs to be engaged on social media and with their audience and it is then up to the studio to work in conjunction with the talent to harness that power.

Rebecca Glashow is the Co-Head of Awesomeness, is a media company focused on creating original content for Gen Z through its digital publishing, film and television studio divisions. Awesomeness has become a destination for youth culture, cultivating a loyal audience with hit programming on the world’s biggest streaming services along with the company’s immensely popular short-form programs on YouTube that garner hundreds of millions of views.

In this session, Rebecca will share her insights on how social media enables today’s youth to connect quicker than ever before, how these new platforms have helped to democratize the path to fame and fortune and how companies need to better engage and create a level of authenticity to ensure that their brand is trusted by their audiences.

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