Patrick Dickinson

Former SVP Marketing & Brand Strategy

Patrick Dickinson has spent his working career in the study and practice of Retail Marketing. He started his career in advertising at J. Walter Thomson and later Publicis, where he developed campaigns for some of Canada’s largest retail companies and later starting his own marketing consulting company. From there he moved to Hudson’s Bay where for the past 12 years he has led all marketing efforts in the turnaround of this 3 billion dollar, iconic, Canadian Department store chain.

In his former role as Senior Vice President, Marketing Hudson’s Bay he oversaw the Brand Strategy, Consumer Advertising & Promotion, Digital and Omni-Channel efforts of Hudson’s Bay Department Store

Schedule

Mon, Sept 23

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Tues, Sept 24

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Wed, Sept 25

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Thurs, Sept 26

02:30pm

02:30pm - 02:55pm

Retail

Personalization and Loyalty for Customers with Emily Bobko of Precima, Suzanna Morris of Indigo and Moderator Patrick Dickinson

In this panel discussion, three loyalty experts will discuss the changing face of loyalty: personalization versus automation, quantitative versus qualitative and new approaches to millennial audiences.

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