Leah Nguyen

Director

Leah is a Director with TELUS Ventures, one of Canada’s most active corporate venture capital funds. TELUS Ventures invest in innovative companies that are strategically aligned to TELUS, in areas such as Health, IoT, Security, and Connected Consumer technologies.

Previously, Leah was a Senior Program Manager for TELUS Smart Security where she helped launch the consumer and business brands. Leah has also worked in Consumer Products and Services where she managed a team focused on driving improvements to TV reliability.

Prior to joining TELUS, Leah was a management consultant with Accenture and a project manager at lululemon. She holds a BBA (first class honours) from Simon Fraser University.

Schedule

Mon, Sept 23

12:20pm

12:20pm - 12:45pm

Data Analytics

The Journey Towards 100% Attribution

100% attribution is the goal, but getting to 100% attribution is a long journey that needs to involve an integrated approach from not only the entire marketing department but buy-in from the whole organization. Hear from industry leaders on the journey to fully implement a fulsome attribution model using a robust marketing technology stack.

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Tues, Sept 24

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Wed, Sept 25

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Thurs, Sept 26

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