Lara Skripitsky

Lara Skripitsky

Vice President & CTO

Lara is a digital storyteller and change agent with over 20 years experience leading organizational and technology transformation at a number of Canada’s leading companies including Rogers Communications, General Mills, Torstar and Johnson & Johnson.

Currently Lara is Vice President & Chief Technology Officer at McDonald’s Canada, where she leads the transformation of the Canadian business through technology.  Her team is focused on leveraging technology to drive business results with a mandate that covers the digital marketing space as well as the omni-channel restaurant experience, encompassing everything from CRM, marketing technology, mobile, kiosk, in-store technology and more. 

Lara holds a Bachelor of Arts Honours from Queens University as well as an MBA from the Richard Ivey School of Business.

Schedule

Mon, Sept 23

10:45am

10:45am - 11:00am

Digital Transformation

How to Supersize Your Innovation Strategy with Lara Skripitsky of McDonalds Canada and Journalist Jared Lindzon

In this Fireside Chat, McDonald’s CTO Lara Skripitsky will discuss how to drive organisational change and innovation with a franchisee model, winning buyout from thousands of stakeholders and exploring data analytics, organisational change through technology and cross-channel customer measurement in the process.

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Tues, Sept 24

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Wed, Sept 25

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Thurs, Sept 26

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