Kate Torrance

Director, Brand Marketing

After a 20 year career working for top tier advertising agencies, Kate Torrance made the switch to a client side to lead integrated brand marketing for SickKids Foundation. Kate was a key team member in the development of the award-winning VS brand platform, and has executed 3 years of campaigns to bring the platform to life and drive fundraising towards building a new SickKids. In her role, Kate oversees a team of marketing managers and is responsible for strategies that inform content creation and marketing campaigns that support all the Foundation’s fundraising portfolios. Throughout her career, Kate has led national integrated advertising campaigns for top brands including Budweiser, Corona, Bell, Starbucks, Coca Cola, and Quaker. In addition to her role at SickKids, Kate sits on the Board of Directors for nabs Canada, and Until the Last Child. Kate holds a Bachelor of Arts from the University of Toronto.

Schedule

Mon, Sept 23

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Tues, Sept 24

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Wed, Sept 25

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Thurs, Sept 26

02:55pm

02:55pm - 03:10pm

Retail

SickKids VS Apathy: Creating Immersive Experiences That Drive Action with Adam Starkman and Kate Torrance of SickKids Foundation

The challenge for any charity is to effectively attract donors, demonstrate a real need, and inspire action. SickKids is winning the fight against donor apathy by leveraging strategic corporate partnerships and new technology to connect people to the cause in disruptive and unexpected ways. Join us as we walk through a few examples of how we jolt those potential donors sitting on the sidelines of our fight and inspire them to give generously.

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