Karla Congson

CEO / Founder

Karla is CEO and founder of OpenGravity and collectiveIQ. Our clients include leading Canadian and Global brands in professional services, CPG, retail, financial services, healthcare and wine.She brings over two decades of marketing and strategy experience and her work has included business leadership and general management of top global and domestic brands, customer insights & analytics, brand strategy, client experience design and integrated marketing. In her previous role as Chief Marketing Officer at Dundee Corporation, Karla was responsible for driving customer experience, innovation and brand strategy.

Karla has also held the roles of Executive Strategy Director & Managing Director at Mirum Agency, one of Canada’s largest digital marketing agencies and Executive Vice President at WPP/Young & Rubicam Canada, responsible for country leadership of the Ford of Canada business spanning multiple marketing agencies. In this capacity she led a significant customer experience initiatives, brand strategy at the enterprise and nameplate level for launches and brand and customer segmentation research.

Prior to this Karla was the Vice-President Marketing at AIM Trimark, responsible for domestic brand and marketing leadership. In this capacity she also led a significant global brand strategy and architecture project for Invesco, the parent brand for AIM Trimark, leading to the global rollout of the Invesco masterbrand.

Karla has also been responsible for the brand strategy and identity development of other significant Canadian brands such as Canada Post, CIBC Wood Gundy, Empire Life, Homemakers Magazine and others.