Karla Congson

CEO / Founder

Karla is CEO and founder of OpenGravity and collectiveIQ. Our clients include leading Canadian and Global brands in professional services, CPG, retail, financial services, healthcare and wine. She brings over two decades of marketing and strategy experience and her work has included business leadership and general management of top global and domestic brands, customer insights & analytics, brand strategy, client experience design and integrated marketing. In her previous role as Chief Marketing Officer at Dundee Corporation, Karla was responsible for driving customer experience, innovation and brand strategy.

Karla has also held the roles of Executive Strategy Director & Managing Director at Mirum Agency, one of Canada’s largest digital marketing agencies and Executive Vice President at WPP/Young & Rubicam Canada, responsible for country leadership of the Ford of Canada business spanning multiple marketing agencies. In this capacity she led a significant customer experience initiatives, brand strategy at the enterprise and nameplate level for launches and brand and customer segmentation research.

Prior to this Karla was the Vice-President Marketing at AIM Trimark, responsible for domestic brand and marketing leadership. In this capacity she also led a significant global brand strategy and architecture project for Invesco, the parent brand for AIM Trimark, leading to the global rollout of the Invesco masterbrand.

Karla has also been responsible for the brand strategy and identity development of other significant Canadian brands such as Canada Post, CIBC Wood Gundy, Empire Life, Homemakers Magazine and others.

Schedule

Mon, Sept 23

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Tues, Sept 24

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Wed, Sept 25

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Thurs, Sept 26

02:20pm

02:20pm - 02:45pm

New Media

Future Ready with Jamie Gutfreund of Hasbro in Conversation with Karla Congson of Collective IQ

Last month, Hasbro made waves across the media industry when it announced it’s $4 billion acquisition of Toronto-based company Entertainment One - creators of top children’s programming such as Peppa Pig, the adult series “The Walking Dead” and one of the largest independent publishers in the music business.

In this session, Jamie Gutfreund, Chief Consumer Experience Officer for Hasbro, will share her views on a number of timely topics including; the changing media landscape and what the future looks like; how brands need to deeply connect to the media, content and platforms youth are consuming and how this will help to stay abreast of future trends; as well as how both parents and brands can play a role in helping to raise more resilient kids.

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