Schedule
Mon, Sept 23
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Tues, Sept 24
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Wed, Sept 25
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Thurs, Sept 26
02:20pm - 02:45pm
New MediaFuture Ready with Jamie Gutfreund of Hasbro in Conversation with Karla Congson of Collective IQ
Last month, Hasbro made waves across the media industry when it announced it’s $4 billion acquisition of Toronto-based company Entertainment One - creators of top children’s programming such as Peppa Pig, the adult series “The Walking Dead” and one of the largest independent publishers in the music business.
In this session, Jamie Gutfreund, Chief Consumer Experience Officer for Hasbro, will share her views on a number of timely topics including; the changing media landscape and what the future looks like; how brands need to deeply connect to the media, content and platforms youth are consuming and how this will help to stay abreast of future trends; as well as how both parents and brands can play a role in helping to raise more resilient kids.