Mon, Sept 23
10:45am - 11:15amData Analytics
Can you rise to your consumers' expectations? with Jane Moran of LoyaltyOne
Leveraging Data at Scale to Treat Your Best Customers Better and Find Your Next Best Customer. Ever since the emergence of the “Big Data” promise, brands all over the world have been trying to solve how to leverage data at scale to deepen the relationship with their customers. But when only 20% of big data programs are successful, you have to wonder why brands struggle. What is holding brands back? Today’s savvy consumers demand not only transparency but value in exchange for their data and it’s more important than ever for businesses to harness the data they collect to deliver meaningful value to both their customers and organizations. The brands that don’t are sure to be left behind. Jane will talk about how the network effect delivers a win-win scenario for their customers and shareholders.