Jamie Gutfreund

Chief Consumer Experience Officer

As Chief Consumer Experience Officer for Hasbro, Jamie Gutfreund leads the design and implementation of consumer-focused strategies to more effectively connect the company’s brands with global audiences. This includes establishing Hasbro’s new internal creative agency, Slingshot, which takes a data-informed approach to content, commerce and consumer insights. Jamie also leads the development of Hasbro Pulse, a new, fan-oriented commerce and content channel that will provide the company with direct consumer relationships to drive innovation and growth.

Jamie joins Hasbro from Wunderman Thompson, a WPP Company, where she served as Global CMO during a period when data-driven Wunderman acquired and merged with more than 10 partners and agencies eventually joining forces with industry icon J Walter Thompson to form one of WPP’s strongest global groups combining data and creativity, with 200 offices and 20,000 employees in more than 90 markets. Prior to that, she was the Chief Strategy Officer at The Intelligence Group, a division of Creative Artists Agency, before moving with the division’s acquisition to Deep Focus as Chief Marketing Officer. Additionally, she has held positions at Expedia, Microsoft and Prodigy, developing original content, communications and business strategies for clients, brands and entertainment partners.

Jamie brings a breadth of experience in identifying opportunities that build brands through innovation and technology, global marketing campaigns, and proprietary research. Jamie is a well-respected and highly creative digital marketer, frequent public speaker and her commentary on youth culture and business transformation has appeared in AdAge, AdWeek, CNBC, Forbes, and The Wall Street Journal.

Schedule

Mon, Sept 23

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Tues, Sept 24

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Wed, Sept 25

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Thurs, Sept 26

02:20pm

02:20pm - 02:45pm

New Media

Future Ready with Jamie Gutfreund of Hasbro in Conversation with Karla Congson of Collective IQ

Last month, Hasbro made waves across the media industry when it announced it’s $4 billion acquisition of Toronto-based company Entertainment One - creators of top children’s programming such as Peppa Pig, the adult series “The Walking Dead” and one of the largest independent publishers in the music business.

In this session, Jamie Gutfreund, Chief Consumer Experience Officer for Hasbro, will share her views on a number of timely topics including; the changing media landscape and what the future looks like; how brands need to deeply connect to the media, content and platforms youth are consuming and how this will help to stay abreast of future trends; as well as how both parents and brands can play a role in helping to raise more resilient kids.

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