Eva Appelbaum

CoFounder & Partner

Eva is a thought leader, keynote speaker and industry mentor. She is co-founder at the UK based transformation consultancy Arc, working with companies such as British Airways, Allianz, Glaxo Smith Klein, HyperIsland, London City Hall, Department for Education and various UK based charities. Eva is passionate about engaging business leaders and employees in technologically driven change – building their confidence and capabilities for the future. Her approach to digital transformation is inclusive, responsible and sustainable.

In her past career, Eva was Amnesty International’s first global digital director, where she launched the NGO onto social media and online campaigning. She was the Asia-Pacific social media director at the WPP agency GroupM. As digital transformation director at the BBC she set up a “Digital Marketing Lab” and later worked with Planet Earth 2 and Blue Planet 2, to integrate digital innovation with the BBC’s landmark television productions.

Eva was on the Digital Advisory Board at ActionAid and continues to mentor and advise UK digital and technology leaders in the public and not-for-profit sectors. She has just published a paper on responsible technology for the UK’s Digital Agenda. She is frequently listed as one of the top digital leaders in the UK. Originally from Toronto, she is has been based in London for most of the past 18 years.

Schedule

Mon, Sept 23

03:20pm

03:20pm - 03:35pm

Digital Transformation

Beyond Digital Transformation: A Responsible, Sustainable Approach to Technology and Change with Eva Appelbaum of ARC

Eva will discuss why we all must move on from the narrative digital ‛disruption’ and instead look to lead digital transformation that is sustainable, responsible and inclusive. Balancing ‛doing’ with ‛sense-making’; looking for stability in agility; managing both the fast and the slow; and focusing on people rather than tech. Most importantly, leading today towards the future we want to see tomorrow.

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Tues, Sept 24

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Wed, Sept 25

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Thurs, Sept 26

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