Duri Alajrami

VP, Marketing & Communications

Duri Alajrami is the Vice President of Marketing & Communications at Moneris – Canada’s leading payment solutions provider. He is a marketing veteran with over 20 years’ experience establishing & managing digital and integrated marketing practices within leading global brands and Ad agencies. He has worked for Tribal DDB, Blast Radius / Wunderman, Ogilvy, and Mindshare on large brands such as Starbucks, Nike, and Microsoft.

Schedule

Mon, Sept 23

12:00pm

12:00pm - 12:20pm

Data Analytics

The Future of Marketing Attribution with Duri Alajrami of Moneris

This year will mark a major milestone in the world of advertising. For the first time, digital ad spend in the US will exceed traditional ad spend, according to eMarketer’s latest forecast, reaching $129.34 billion this year—54.2% of estimated total US ad spend. So the “billion” dollar questions here is, what are retailers doing to measure and attribute the impact of all that spend on their in-store sales?

Duri Alajrami

VP, Marketing & Communications

There are no sessions for this stage on this day. Try another.

Tues, Sept 24

There are no sessions for this stage on this day. Try another.

Wed, Sept 25

There are no sessions for this stage on this day. Try another.

Thurs, Sept 26

There are no sessions for this stage on this day. Try another.

Recommended Speakers

Guy Kawasaki

Chief Evangelist

Michelle Obama

Former First Lady of the United States

Chris Hadfield

Elevate CoChair & Astronaut

Anjali Sud

CEO

Akon

Artist, Founder