Duri Alajrami

VP, Marketing & Communications

Duri Alajrami is the Vice President of Marketing & Communications at Moneris – Canada’s leading payment solutions provider. He is a marketing veteran with over 20 years’ experience establishing & managing digital and integrated marketing practices within leading global brands and Ad agencies. He has worked for Tribal DDB, Blast Radius / Wunderman, Ogilvy, and Mindshare on large brands such as Starbucks, Nike, and Microsoft.

Schedule

Mon, Sept 23

12:00pm

12:00pm - 12:20pm

Data Analytics

The Future of Marketing Attribution with Duri Alajrami of Moneris

This year will mark a major milestone in the world of advertising. For the first time, digital ad spend in the US will exceed traditional ad spend, according to eMarketer’s latest forecast, reaching $129.34 billion this year—54.2% of estimated total US ad spend. So the “billion” dollar questions here is, what are retailers doing to measure and attribute the impact of all that spend on their in-store sales?

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Tues, Sept 24

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Wed, Sept 25

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Thurs, Sept 26

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