Mon, Sept 23
12:00pm - 12:20pmData Analytics
The Future of Marketing Attribution with Duri Alajrami of Moneris
This year will mark a major milestone in the world of advertising. For the first time, digital ad spend in the US will exceed traditional ad spend, according to eMarketer’s latest forecast, reaching $129.34 billion this year—54.2% of estimated total US ad spend. So the “billion” dollar questions here is, what are retailers doing to measure and attribute the impact of all that spend on their in-store sales?