Director X

Founder

Director X (formerly known as Little X) was born in Toronto, Canada, and is of Trinidadian and Swiss descent. After moving to New York City, he became the protege of pioneering hip hop director Hype Williams. Now X is known for directing high-budget, visually distinctive videos for popular artists, including Drake, Kendrick Lamar, Rihanna, Jay Z, Kanye West, Wiz Khalifa, Usher, John Mayer, Korn, Fifth Harmony, and many more.

His work has been nominated and awarded by the MTV Music Video Awards and Much Music Video Awards. Additionally, X has directed commercials for fashion designer Alexander Wang, Apple Music, Spotify, Gap, Virginia Black, Nintendo, Bacardi, Guinness and Yeo Valley; of the latter he earned a nomination for a Yellow Pencil Award for Outstanding Achievement by the D&AD Global Awards for Smirnoff Raw Tea Party which became a hit campaign for Bartle Bogle Hegarty UK. Whether working on memorable (or meme-able) videos such as Drake’s “Hotline Bling” or Rihanna’s “Work,” or treading completely new ground, Director X continues to push his own boundaries.

Continuing his foray into the world of film and television, Director X made his studio feature directorial debut with Superfly, produced by the legendary Joel SIlver. As Director X advances through the landscape of filmmaking, he continues to travel from his roots of Toronto to his residence in Los Angeles, trailblazing his way into our homes and onto our television screens.

Schedule

Mon, Sept 23

10:15am

10:15am - 10:55am

Youth

Mindfulness and Meditation with Director X

Director X, a renowned filmmaker and music video producer who has worked with the likes of Drake and Rihanna, will speak about his personal experience with violence and Operation Prefrontal Cortex, a program he founded that harnesses the power of mindfulness and meditation to help reduce the incidents of gun and mass violence in Toronto.

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Tues, Sept 24

09:30am

09:30am - 09:45am

Main Stage

Opening Performance in Collaboration with Director X

Join us for the opening of the Elevate Main Stage!

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Wed, Sept 25

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Thurs, Sept 26

04:00pm

04:00pm - 04:30pm

New Media

Moving at the Pace of Culture with Paul Burns of Twitter Canada; Director X of Operation Prefrontal Cortex, David Allard of Samsung, Jillionaire; and Dervla Kelly of Corus

Gone are the days when large brands, fashion houses, and music labels dictated or set the next trend. Today, many brands are seeing tremendous success when they can learn how to rapidly identify and respond to what’s trending culturally in the now. Most businesses, however, are not set up to be so agile. Join us for a lively discussion and Q&A for some of Canada’s leaders in this space who will share insights, learnings, and opportunities.

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