David Allard

CMO

David Allard’s background encompasses over 17 years of marketing leadership across integrated marketing, brand management, media innovation, sponsorship marketing, and content strategy both in Canada and globally.

Prior to joining Samsung, David worked extensively on tier one brands and portfolios at Coca-Cola, Diageo, Campbell’s Soup, and Unilever, where his notable accomplishments included the implementation of a new Integrated Marketing Communications team and process at Coca-Cola Canada that helped drive outstanding business performance, unlocking the first ever spirits sponsorship of the NHL for Diageo globally, and leading global consumer content for Captain Morgan – helping establish it as the fastest growing top 15 spirit brand in Europe, and the 2nd fastest growing premium spirit in the world.

David brings a sense of curiosity, creativity and positivity to his marketing leadership approach. He is inspired by helping people unlock their courage as marketers. He has a track record of integrated marketing leadership success, including being recognized at Coca-Cola Canada with the Excellence in Leadership Award, being awarded the Global Festival of Media Award and an Applied Arts Interactive Award for AXE digital, a Gold Media Innovation Award for Campbell’s, and a North American Ex Award for Smirnoff.

David has chaired the Digital Committee at the Association of Canadian Advertisers, is a past advisory board member for Insidedigital.org, and is a prior member of the board of directors at the Sponsorship Marketing Committee of Canada. David has also had the honour of sitting on the judging panels for the Effies in Canada, the Media Innovation Awards, the Canadian Promo Awards, and the Sponsorship Marketing Awards.

David holds a Bachelor of Arts degree from York University and an MBA in Marketing from the Schulich School of Business. He is passionate about family, travel and music. He lives in Toronto with his wife Andrea and two sons Ellis and Charlie.

Schedule

Mon, Sept 23

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Tues, Sept 24

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Wed, Sept 25

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Thurs, Sept 26

10:00am

10:00am - 10:15am

Retail

Welcome & Opening Remarks at Elevate Retail with David Allard of Samsung

Welcome and Opening Remarks with Jennifer Safruk, VP Sales and Product Management - Mobile at Samsung Electronics.

04:00pm

04:00pm - 04:30pm

New Media

Moving at the Pace of Culture with Paul Burns of Twitter Canada; Director X of Operation Prefrontal Cortex, David Allard of Samsung, Jillionaire; and Dervla Kelly of Corus

Gone are the days when large brands, fashion houses, and music labels dictated or set the next trend. Today, many brands are seeing tremendous success when they can learn how to rapidly identify and respond to what’s trending culturally in the now. Most businesses, however, are not set up to be so agile. Join us for a lively discussion and Q&A for some of Canada’s leaders in this space who will share insights, learnings, and opportunities.

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