Christian Kurz

SVP, Global Consumer Insights

Christian Kurz is Senior Vice President, Global Consumer Insights for Viacom. Mr. Kurz is responsible for oversight of corporate and consumer research and insights for Viacom globally, with a focus on thought leadership, audience understanding and consumer behavior, as well as media and new technologies across the Viacom portfolio of brands including Nickelodeon, MTV, Comedy Central, Paramount Network, BET, VidCon, Awesomeness and Pluto TV.

Mr. Kurz holds 20 years of experience in research in the media industry. Since joining Viacom in January 2011, he has spearheaded industry leading initiatives spanning all demographics around the world. A few recent highlights include TV Matters, which highlights audiences’ evolving technology use, Generations and The Next Normal: Rise of Resilience, examinations of generational differences, Power in Progress, a look at young people’s outlook on the world, and Kids of the World, an exploration of global kids and parents.

Currently serving as a member of the board of egta, the European trade association for marketers of advertising solutions across screens, prior to joining Viacom, Mr. Kurz worked at Discovery Networks as Insights Director, Emerging Markets. Before that, he was Director of Brand Strategy and Marketing Research in EMEA for Disney-ABC Networks Group. He has also held research roles at Warner Bros., Interpublic Group and ITV in the UK.

Born in Austria, Mr. Kurz holds degrees from the Vienna University of Economics and Business, Westminster University in London and the Chartered Institute of Marketing. Until his move to New York, he also lectured part time at the University of London’s Birkbeck College in the fields of business, marketing and media.

Schedule

Mon, Sept 23

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Tues, Sept 24

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Wed, Sept 25

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Thurs, Sept 26

02:00pm

02:00pm - 02:20pm

New Media

Power in Progress with Christian Kurz of Viacom

Power in Progress is an exploration into the new dynamics of power and how young people around the world are defining, developing, and using their power to create change in their lives and society. Young people are growing up at a time when change matters more than ever. With the convergence of technology and world events, young people have a voice, power, and a platform like never before. Youth culture’s shifting attitudes about power has changed the game when it comes to growing up and generational influence. The status quo of the patriarchy, white privilege and the 70-year-old CEO are getting challenged.

In this session, you will learn how all this impacts youth culture today, how they play, how they engage on the political stage and how they activate for the movements that they believe in.

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