Chitra Anand

Intrapreneurship Expert, Former Head of PR, Microsoft Canada

CHITRA ANAND – is an award-winning communications & marketing executive. With over 20 years in the technology industry, she has spent time as the head of Communications for Microsoft Canada, Director of Marketing at TELUS Corporation and Director of Operations at Open Text.

Chitra is at the forefront of an important new movement in the workplace: intrapreneurship. Intrapreneurs are the people within your organization who possess an entrepreneurial spirit — driving innovation, creative thinking, and new ideas. Her engaging talks reveal how to foster that spirit, and how to stay on the cutting edge of market trends, technology, and consumer behaviour.

Her bestselling book The Greenhouse Approach teaches organizations how they can better foster creativity, create the changes that will help them succeed, that will help them leave the competition behind.

Schedule

Mon, Sept 23

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Tues, Sept 24

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Wed, Sept 25

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Thurs, Sept 26

02:35pm

02:35pm - 02:55pm

Talent

The Greenhouse Approach: Cultivating Intrapreneurship in Companies and Organizations with Chitra Anand

If marketplaces are being disrupted, then companies need to re-think how they operate. To succeed, modern businesses need to learn how to grow from within, without getting lost in the weeds. Creative thinking and innovation are the foundation of any organization. It is what drives new product development; creating brands, creating compelling storytelling, creating new lines of business. While we know and understand that innovation is the currency to value creation, many organizations get stuck, they become complacent, and at times they become irrelevant. Greenhouse thinking is a mindset shift; a shift to how we approach our thinking within challenging environments. In this keynote, Chitra Anand uncovers the power of intrapreneurship, explaining why and how it’s important that today’s corporate cultures shift toward intrapreneurship to maintain their relevance in the modern, highly competitive marketplace.

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