Barb Atkin is a global consumer trend forecaster, mentor and lifestyle branding consultant. Known in international fashion circles as a dynamo and respected by the fashion industry’s best minds for her talent, passion and exceptional flare for taking a bold approach to business. Keeping her eye on the consumer has helped her understand their behaviour and lifestyle needs helping companies to pinpoint the important consumer trends that will impact their business in the 21st century and beyond. Her consulting company Barb Atkin Inc. Helps to future proof and bring to market fashion lifestyle brands and disruptive fashion tech companies.