Barbara Atkin

Founder

Barb Atkin is a global consumer trend forecaster, mentor and lifestyle branding consultant. Known in international fashion circles as a dynamo and respected by the fashion industry’s best minds for her talent, passion and exceptional flare for taking a bold approach to business. Keeping her eye on the consumer has helped her understand their behaviour and lifestyle needs helping companies to pinpoint the important consumer trends that will impact their business in the 21st century and beyond. Her consulting company Barb Atkin Inc. Helps to future proof and bring to market fashion lifestyle brands and disruptive fashion tech companies.

Schedule

Mon, Sept 23

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Tues, Sept 24

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Wed, Sept 25

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Thurs, Sept 26

03:35pm

03:35pm - 04:00pm

Retail

Disrupting the Age Old Industry of Fine Jewelry with Noura Sakkijha of Mejuri and Barb Atkin

In this fireside chat led by industry veteran Barb Atkin, CEO Noura Sakkijha will share the ins and outs of building Mejuri, a business that has turned the very traditional jewelry world on it's head. Their unique approach to jewelry has gained a cult following and led to their recently closed $31 million Series B round. From dropping micro-collections every week to shifting their focus to a customer segment long ignored by other businesses (women buying for themselves), Sakkijha will share some of the tools and decisions they've made to become a major force shaking up the industry.

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