Schedule
Mon, Sept 23
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Tues, Sept 24
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Wed, Sept 25
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Thurs, Sept 26
02:55pm
02:55pm - 03:10pm
RetailSickKids VS Apathy: Creating Immersive Experiences That Drive Action with Adam Starkman and Kate Torrance of SickKids Foundation
The challenge for any charity is to effectively attract donors, demonstrate a real need, and inspire action. SickKids is winning the fight against donor apathy by leveraging strategic corporate partnerships and new technology to connect people to the cause in disruptive and unexpected ways. Join us as we walk through a few examples of how we jolt those potential donors sitting on the sidelines of our fight and inspire them to give generously.