An artist’s “brand” is not just a label, a logo, or a signature—instead, it’s one of the most powerful marketing tools you can have. Your brand is what you’re known for. Good branding is the act of becoming known for something that you do, above any other competitor. As an individual artist, likely, you don’t have an established brand as large companies do—which means if you want to gain customers, you must create a brand of your own.
Matt McGlynn – Vice President, Brand Marketing, RBC
Nick Hodge – Vice President, The Feldman Agency
Ian Stanger – Vice-President, Label & Management, Black Box