Who are We? Branding 101 for Artists

February 25 | Presented by RBC

An artist’s “brand” is not just a label, a logo, or a signature—instead, it’s one of the most powerful marketing tools you can have. Your brand is what you’re known for. Good branding is the act of becoming known for something that you do, above any other competitor. As an individual artist, likely, you don’t have an established brand as large companies do—which means if you want to gain customers, you must create a brand of your own.


Matt McGlynn – Vice President, Brand Marketing, RBC

Nick Hodge – Vice President, The Feldman Agency

Ian Stanger – Vice-President, Label & Management, Black Box

nina jane drystek – Poet, Writer, Performer, Writers’ Trust of Canada / Spruce Creative