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Wed, Sept 25

Event Details



Wed, Sept 25



370 King St W

Software-powered products are one of the predominant drivers of business growth today. Rapidly changing technologies, high customer expectations, and the need to move quickly have created a challenging landscape for companies to deliver successful, purpose-driven products. 

At Elevate Product, you will learn from the leading product thinkers and builders about how to create products that are commercially viable, desired by consumers, technologically feasible, and usable in a real-world context. Speakers will offer their own perspective on the best approaches for designing products that enable authentic (and profitable) connections, lead to inclusive user experiences, harness the power of creative thinking, leverage insights to achieve competitive agility, and encourage continuous discovery.

Join us for in-depth discussions, meaningful case studies, and the opportunity to connect with leading experts. 

Product Speakers

We're adding more every day.


Mon, Sept 23

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Tues, Sept 24

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Wed, Sept 25


10:00am - 10:20am

Welcome & Opening Remarks at Elevate Product with Jonathan Savage of Connected

Join us at Elevate 2019


10:20am - 10:40am

Designing for User Pain Points with Shawna Wolverton of Zendesk

We are hardwired to make assumptions. While that’s not always a bad thing, these assumptions often leave us not delivering the way we should for our customers. We urge to solve their problems, but sometimes we end up creating more. In this session, Shawna will get real and talk mistakes, how to get a product to market the right way and how listening to customers in an honest genuine way can change your product strategy for the better.


10:40am - 11:00am

Building Products with Meaning with Reena Merchant of Google

In today’s rapidly shifting and highly competitive technology landscape, it has become increasingly important for companies to deliver meaningful products and services to customers. In order to create a product strategy that ensures both business viability and customer desirability, it’s critical to look at the intersection of business opportunities and human motivations. In this session, Reena will share some of the experiences she and her teams have had in helping to drive the creation of meaningful products and services that are better for business, better for customers, and better for society.


11:00am - 11:30am

How Tinder Builds Inclusive Products with Samantha Stevens of Tinder moderated by Stefan Palios of PulseBlueprint

How do you build a product that works for everyone? As companies grow, many are learning that a one-size-fits-all approach is not necessarily the best product strategy. From user research to diversity and inclusion best practices, product development has evolved. This fireside chat looks at how to embed inclusion into product development, and how various communities of users have different needs and voices to listen to as companies scale.


11:30am - 11:50am

Redesigning Wealthsimple: Building a more human financial institution with Avrum Laurie

Join us at Elevate 2019!


11:50am - 12:00am

A Wealth of Experience: A Q&A with Avrum Laurie of Wealthsimple

Following Avrum Laurie's case study, there will be an open question period where guests can dive deeper into the discussion.


12:00pm - 12:30am

In Conversation with Professional Esports Champion & Gaming Icon Stephanie Harvey

Join us at Elevate 2019!


01:30pm - 01:50pm

The Future of Open Source with Katharina Borchert of Mozilla

Open-sourcing your technology has commercial benefits and the potential to attract a great diversity of innovative developers to your enterprise. But it's still not the first option that comes to mind for many new companies. Katharina Borchert, Chief Open Innovation Officer at Mozilla, discusses why open source can be such a powerful force.


01:50pm - 02:00pm

The Evolution of Design and Manufacturing with Adar Kahiri of The Knowledge Society

Our world is changing fast, and at a time when artificial intelligence is becoming an increasingly important part of our lives, the way we design our products has largely stayed the same, until now. Generative design is disrupting the very way we design everything, from planes to office spaces, helping us build things that neither machines nor humans could have thought up on their own.


02:00pm - 02:30pm

Transforming MLSE Through Digital with Humza Teherany of MLSE

Transforming sports and entertainment through the power of digital innovation. Humza Teherany, Chief Technology & Digital Officer of MLSE, shares how MLSE Digital Labs is helping the organization redefine fan experience, help support championship teams and lead a digital transformation that will redefine the future of sports and entertainment.


02:30pm - 02:50am

A Story from The Front Line of Innovation: Democratizing Video Creation with Mark Kornfilt of Vimeo

In the last 30 years, Video has evolved from being a medium for art and entertainment to being the most engaging communication tool for businesses and organizations. The industry continues to transform, with new formats and distribution channels emerging every day. As Chief Product Officer of Vimeo and co-founder of Livestream (acquired by Vimeo), Mark Kornfilt is on the front lines of video innovation and is rethinking how technology can reduce the barriers for any business-- small and large-- to create professional-quality video. Join him for an exclusive look inside the product strategy at Vimeo, his experience democratizing professional quality video for everyone, and the future of digital video.


02:50pm - 03:00pm

Ask Me Anything with Mark Kornfilt of Vimeo

Following Mark Kornfilt's case study discussing Vimeo's decision to democratize video creation, there will be an open question period where guests can dive deeper into his case study.


03:00pm - 03:20pm

Looking Beyond Lean Start-Up: Productive Innovation At-Scale with Alex Hood of Asana

In today’s modern workplace we have more ways to communicate and collaborate than ever before. Yet in our constant notification culture, teams are fighting to find their flow - a state of intense focus and effortless collaboration where time seems to fly by as great things get done. This fireside chat with Alex Hood, Chief Product Officer for leading work management unicorn Asana, will explore how product teams can optimize their processes to innovate in the flow state, while helping to achieve balance over burnout. The discussion will also delve into macro working trends from around the world, influencing the next generation of intuitive, flow-based product design.


03:20pm - 03:50pm

How to Build & Scale Products FOR & WITH Your Community with Chris Slowe of Reddit

Reddit is a network of communities where individuals can find experiences built around their interests, hobbies and passions. As of 2019, its popularity has surged to 330 million monthly active users discussing everything from r/skincareaddiction, r/streetwear, r/science and r/documentaries. Since users have created, moderated and grown their communities with passion, any change is high stakes. In this talk, Reddit’s CTO and Founding Engineer, Chris Slowe, will share the process and philosophy of Reddit’s product development, reflect on the importance of community’s feedback and offer advice from designing hand-in-hand with arguably the internet’s most vocal, opinionated users.


03:50pm - 04:00pm

Front-Page Q&A with Chris Slowe of Reddit

Following Chris Slowe's keynote, there will be an open question period where guests can dive deeper into the discussion.

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Thurs, Sept 26

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