Business

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Tues, September 24

Event Details

Business

when

Tuesday, September 24
9:00AM-4:00PM

 

where

St. Lawrence Centre

27 Front St E

Today, businesses need to anticipate the constantly shifting demands of their consumers and keep pace with new expectations. These changes have opened doors for a new wave of thinkers who see these changes as opportunities: disruptors. 

Elevate Business by Facebook is a curated day of insight and inspiration, as Facebook explores topics that affect businesses both legacy brands and direct-to-consumer; from building a mobile-first consumer experience to enhancing community through business practices. We will focus on staying at the forefront of consumer trends – and what companies can do to optimize towards them. Join us to hear from industry leaders as we look to challenge and build the future of the industry together.

Business Speakers

We're adding more every day.

Schedule

Mon, Sept 23

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Tues, Sept 24

09:00am

09:00am - 09:05am

Welcome & Opening Remarks at Elevate Business

Welcome & Opening Remarks - Rebecca Shropshire of Facebook & Instagram Canada

09:05am

09:05am - 09:20am

One Size Fits Nobody - Creating for a Curated World with Chris Saniga of Facebook & Instagram Canada

To standout and meet the expectations of a curated world, brands must meet people where they are in the mediums that they prefer as they experiment in this new vertical world. Find out how Facebook is building the solutions and tools to help businesses scale.

09:20am

09:20am - 09:35am

Good for the World with Leanne Gibson of Facebook & Instagram Canada

This session will highlight the pursuit Facebook's mission to give people the power to build community and bring the world closer together.

09:35am

09:35am - 09:45am

Community Spotlight

At Facebook we believe that you can turn your good ideas into great opportunities and we've seen a major shift in how people relate to brands. People now seek brands with purpose and connection, which is almost always rooted in community. See how a business is impacting a broader community and telling its story.

09:45am

09:45am - 10:00am

Social Good is Good Social with Jen Winston of Creative Shop

People care that brands care. Learn how brands are authentically supporting social causes through impactful work.

10:20am

10:20am - 10:35am

Future of Commerce with Blake Smith of Facebook & Instagram Canada

Hear how Facebook is creating better shopping experiences for people and businesses.

10:35am

10:35am - 10:55am

Thumb Fu - Designing for the One Thumb Mobile Experience with Chris Mason of Branding Brand

Learn from Chris Mason from Branding Brand on how to tactically remove friction from the mobile purchase journey and improve conversion through UX design.

10:55am

10:55am - 11:20am

Finding the Void with Kathryn Buczko of Facebook & Instagram Canada; Taran Ghatrora of Blume; Arthur Sylvestre of Danone; and Isabel Tremblay of RBC Ventures

Hear from both traditional and digital-native businesses on how to find and occupy an undefined space by anticipating unstated needs.

11:20am

11:20am - 11:35am

Bend the Curve with Sheraz Amin of Facebook & Instagram Canada and Hassan Mokdad of Facebook & Instagram Canada

In this in-depth how-to-session, learn to reach further, faster, and optimize with Facebook's automation and machine learning tools.

11:35am

11:35am - 12:00pm

Building People for Today and Beyond: A Conversation with Marcus Buckingham Bestselling Author and Andrea Van Leeuwen of Facebook & Instagram Canada

Learn from legendary Marcus Buckingham, founder of ‘The Strengths Revolution’, global researcher, and bestselling author how you can set your team, company, or career up for success as companies are looking to drive efficiency, increase satisfaction and find purpose.

01:30pm

01:30pm - 01:50pm

Welcome to the Age of AI-Powered, Customer Experience-Led Economy with Vala Afshar of Salesforce

As the world is rapidly moving toward a post-digital era, where cloud, mobile, social and analytics are table-stakes capabilities, and key new technologies like artificial intelligence, distributed ledgers, 5G, and extended reality, leaders will need to set their sights beyond their ongoing digital transformations. Digital trailblazing companies are moving from an era of experimentation to multiplied innovation, led by artificial intelligence (AI) powered applications, public cloud, high performance mobility solutions, growth in application development, micro-services, and a stronger emphasis on trust, scale, speed and interoperability. In a post digital, customer experience-led economy, where 84% of consumers and business buyers state that customer experience is as important as your company’s products or services, translates to a greater need for organizations to leverage new and emerging technologies. Greater adoption of artificial intelligence, aimed at reducing process friction, and development of an autonomous enterprise, where differentiation is based on a new set of currencies that matter most in a hyper-connected and knowledge sharing economy - trust, personalization, speed and intelligence.

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Wed, Sept 25

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Thurs, Sept 26

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