Mon, Sept 23
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Tues, Sept 24
09:05am - 09:20am
One Size Fits Nobody - Creating for a Curated World with Chris Saniga of Facebook & Instagram Canada
To standout and meet the expectations of a curated world, brands must meet people where they are in the mediums that they prefer as they experiment in this new vertical world. Find out how Facebook is building the solutions and tools to help businesses scale.
09:20am - 09:35am
Good for the World with Leanne Gibson of Facebook & Instagram Canada
This session will highlight the pursuit Facebook's mission to give people the power to build community and bring the world closer together.
09:35am - 09:45am
At Facebook we believe that you can turn your good ideas into great opportunities and we've seen a major shift in how people relate to brands. People now seek brands with purpose and connection, which is almost always rooted in community. See how a business is impacting a broader community and telling its story.
09:45am - 10:00am
Social Good is Good Social with Jen Winston of Creative Shop
People care that brands care. Learn how brands are authentically supporting social causes through impactful work.
10:20am - 10:35am
Future of Commerce with Blake Smith of Facebook & Instagram Canada
Hear how Facebook is creating better shopping experiences for people and businesses.
10:35am - 10:55am
Thumb Fu - Designing for the One Thumb Mobile Experience with Chris Mason of Branding Brand
Learn from Chris Mason from Branding Brand on how to tactically remove friction from the mobile purchase journey and improve conversion through UX design.
10:55am - 11:20am
Finding the Void with Kathryn Buczko of Facebook & Instagram Canada; Taran Ghatrora of Blume; Arthur Sylvestre of Danone; and Isabel Tremblay of RBC Ventures
Hear from both traditional and digital-native businesses on how to find and occupy an undefined space by anticipating unstated needs.
11:20am - 11:35am
Bend the Curve with Sheraz Amin of Facebook & Instagram Canada and Hassan Mokdad of Facebook & Instagram Canada
In this in-depth how-to-session, learn to reach further, faster, and optimize with Facebook's automation and machine learning tools.
11:35am - 12:00pm
Building People for Today and Beyond: A Conversation with Marcus Buckingham Bestselling Author and Andrea Van Leeuwen of Facebook & Instagram Canada
Learn from legendary Marcus Buckingham, founder of ‘The Strengths Revolution’, global researcher, and bestselling author how you can set your team, company, or career up for success as companies are looking to drive efficiency, increase satisfaction and find purpose.
01:30pm - 01:50pm
Welcome to the Age of AI-Powered, Customer Experience-Led Economy with Vala Afshar of Salesforce
As the world is rapidly moving toward a post-digital era, where cloud, mobile, social and analytics are table-stakes capabilities, and key new technologies like artificial intelligence, distributed ledgers, 5G, and extended reality, leaders will need to set their sights beyond their ongoing digital transformations. Digital trailblazing companies are moving from an era of experimentation to multiplied innovation, led by artificial intelligence (AI) powered applications, public cloud, high performance mobility solutions, growth in application development, micro-services, and a stronger emphasis on trust, scale, speed and interoperability. In a post digital, customer experience-led economy, where 84% of consumers and business buyers state that customer experience is as important as your company’s products or services, translates to a greater need for organizations to leverage new and emerging technologies. Greater adoption of artificial intelligence, aimed at reducing process friction, and development of an autonomous enterprise, where differentiation is based on a new set of currencies that matter most in a hyper-connected and knowledge sharing economy - trust, personalization, speed and intelligence.