Elevate and Interac Team Up to Advance Innovation for All Canadians

By: Interac Corp., October 03 2022

Interac Corp. (“Interac”) and Elevate recently announced they have entered into a three-year sponsorship to engage the innovation community and wider public through events and resources that explore the role of emerging technologies in making the future of money, data, and verification accessible to more Canadians.  

“We are thrilled to extend our relationship with Elevate. Exploring emerging technologies allows us to develop new ideas, frameworks and value exchanges that can help foster inclusivity and open new economic opportunities for Canadians,” said Debbie Gamble, Chief Officer, Innovation Labs & New Ventures at Interac, and member of Elevate’s Founding Board. “Through our three-year sponsorship with Elevate, we are helping bring together creators and innovators to share their knowledge and insights to promote more inclusive digital solutions for all Canadians.”

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Art as a catalyst for inclusive innovation

The partnership will kick off at Elevate Festival with the NFT Art Gallery. The gallery is a celebratory culmination of work from new and emerging digital artists, including those from Elevate’s residency program, where creators from underrepresented communities were able to spotlight their artwork on a global stage. Interac is partnering with The Remix Project to encourage gallery attendees to reflect on what an inclusive digital future means to them by participating in the development of an original piece of digital art. With the dual purpose of exhibition and education, the gallery was acessible first to Elevate Festival ticket holders from September 20-22 and then free to the public from October 12 – 15, 2022, with hundreds of visitors attending each day.

“The creator economy is a thriving and ever-evolving industry. And yet, some creators are not being elevated,” said Lisa Zarzeczny, Co-Founder and CEO of Elevate. “The rise of the metaverse and the use of NFTs has opened doors to unimaginable innovation. This shift inspired Elevate to launch net-new programming that provides underrepresented creators with the tools they need to harness these opportunities. This is a powerful example of what happens when technology and the arts intersect. Thanks to the support of Interac, a cohort of creators can showcase their work at the NFT Art Gallery. We’re eager to continue advancing inclusive innovation across Canada through partnerships like this, increasing access to programming, mentorship, and more.”    

This article was originally published on CNW Newswire. Some parts were edited for clarity and relevance.